Introduction (2)

Since then the world of rugs has never been the same. the period's newfound zeitgeist of art, fashion and interior design, a uniquely modern combination captivated emerging media coverage of this new convergence.

The youthful vigour of the early projects was seen as anathema to the staid environs of antique rugs. But if it ruffled any feathers, few complained about the attention it drew form a design focused media elite.

"Up to that point, new rugs were a dirty word. People laughed at us," Farr says now. "Nobody else was doing it at the time."

Bourne, who shares and champions Farr's vision, was key to the undertaking, realising that if there was to be a future for rugs, it had to be contemporary. Farr states, "It was the only option and Matt was onto that before anybody else."

Bourne's background in rug restoration, combined with his passion for antique Persian rugs, made him the perfect partner for Farr. his expertise ensured that the new rugs, using only the very best available yarn, dyes and weavers, always scrupulously avoiding the use of exploitive labour, would be of the same calibre as the antique rugs they both love to this day.

There have been many people who have shared and continue to share the journey with Farr and Bourne.

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